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Psychology & Persuasion

Why do some speakers land their message, and others don’t? The psychology of persuasion, unpacked.

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How Cognitive Bias Affects Effective Communication

How Cognitive Bias Affects Effective Communication

As presenters, we like to think that we are delivering our message, assessing the audience’s reactions, and answering questions to our presentation, objectively. The truth is that we can never really be entirely impartial. Our brain is wired to take shortcuts to simplify information processing, which can lead us to make systematic errors. Psychologists call […]

Presenting To Low Attention Spans

Presenting To Low Attention Spans

Who has the lower attention span? You, or a goldfish? Well, the answer may surprise you! I said, the answer may surprise you! Hey! PAY ATTENTION!

The Limits of Persuasion

The Limits of Persuasion

There’s plenty to argue about in the world at the moment. In fact, the abundance of divisive topics, dubious rhetoric, and dumbfounding misinformation that’s made it’s way to headlines tend to inspire apathy rather than action. Often a thought that crosses the mind of any person arguing is “why don’t they get it?”. After presenting […]

Harness The Power of Pausing In Your Presentations

Harness The Power of Pausing In Your Presentations

All of us innately know how important pausing is. But like many things knowing it and doing it are two entirely different things! In our busy lives that quiet peaceful time between Christmas and the New Year is a wonderful time to pause. To reflect on the year that was. And to contemplate with anticipation […]

Rhetoric Techniques Used by Clinton & Trump

Rhetoric Techniques Used by Clinton & Trump

It’s been a big couple of months in world politics. As the dust settles on last year’s tumultuous US presidential election campaign, we now have time to sit back and reflect on some of the factors that might have led to Donald Trump’s victory over Hillary Clinton.

Rhetoric & The Modes Of Persuasion

Rhetoric & The Modes Of Persuasion

With the somewhat lacklustre Australian election still in our rearview mirrors, the divisive Brexit decision still causing shockwaves, and one of the most, shall we say…’unique’ US elections to take place in a matter of weeks, the bombardment of political rhetoric has been relentless. In this post, we’re going to expand on a great article […]

DISC and Myers Briggs in the Workplace

DISC and Myers Briggs in the Workplace

Behavioural analysis and personality questionnaires. You may have done them at school or university, or perhaps just for fun. But in a professional context, these profiling tools can help to manage interpersonal relationships and give understanding and acknowledgement of certain behaviours others may find alien. Understanding the behavioural and personality traits of your colleagues can […]

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